Services Corporate Collateral, Information Graphics, Identity & Branding, Conference Materials
Project Impact
Working with Children's Hospital of Wisconsin, I created design solutions that transformed complex healthcare data into accessible, engaging communications that resonated with diverse audiences—from community stakeholders to medical professionals. Each project required deep understanding of the hospital's mission to provide exceptional pediatric care while building trust and connection with families and the broader community.
Pediatric Transplant Program Report: Specialized Healthcare Communication
The Challenge: Transplant program data requires sensitive handling—balancing the need to showcase medical excellence with the emotional weight of life-changing procedures for families.
My Solution: I created information graphics that honored both the clinical precision required for medical reporting and the human stories behind each statistic. The design framework emphasized hope and progress while presenting complex medical data with clarity and respect.
The Result: The report effectively communicated program outcomes to medical professionals, families, and funding organizations, supporting the program's continued growth and helping families understand the quality of care available.
Connecting with Healthcare Audiences
Throughout these projects, I focused on understanding the unique communication needs of healthcare environments:
For Community Stakeholders: Transformed complex medical and financial data into compelling visual stories that demonstrated tangible community impact, building trust and support for the hospital's mission.
For Medical Professionals: Created materials that respected their expertise while providing clear, actionable information in formats that worked within their demanding schedules.
For Families: Ensured all communications conveyed warmth, competence, and hope—essential elements when families are navigating healthcare decisions for their children.
Design Philosophy Applied
Each project reinforced my belief that effective healthcare communication requires both technical precision and emotional intelligence. By combining strong information design principles with deep audience understanding, I created materials that not only informed but also inspired confidence in Children's Hospital of Wisconsin's exceptional pediatric care.
Community Benefits Report: Information Graphics Design
The Challenge: Healthcare data can be overwhelming and difficult to interpret for community members and stakeholders who need to understand the hospital's impact and resource allocation.
My Approach: I developed a comprehensive information graphics system that transformed dense statistical data into clear, visually engaging narratives. The design prioritized accessibility and emotional connection, using warm colors and intuitive layouts that reflected the hospital's caring environment while maintaining professional credibility.
The Impact: The report successfully communicated the hospital's significant community contributions, making complex healthcare metrics understandable to diverse audiences including donors, community leaders, and families. The visual storytelling approach helped stakeholders quickly grasp the hospital's value and impact in the community.
Pediatric Nursing Conference: Complete Event Identity
The Challenge: Create a cohesive visual identity for the annual nursing conference that would work across multiple touchpoints—from initial invitations to conference materials—while appealing to busy healthcare professionals.
My Design Strategy: I developed a unified visual system that projected professionalism and warmth, reflecting the specialized nature of pediatric nursing. The identity needed to work seamlessly across both invitation materials and the conference agenda brochure, creating a consistent experience from first contact through event completion.
Conference Materials Impact:
Invitations: Designed to stand out in busy healthcare professionals' mailboxes while conveying the conference's value and professional development opportunities
Conference Agenda Brochure: Created an intuitive, easy-to-navigate format that helped attendees maximize their conference experience with clear session information and logical flow
The Outcome: The cohesive identity system increased conference attendance and received positive feedback from nursing professionals who appreciated the clear, professional presentation that respected their time and expertise.