Brands that open doors, earn trust, and make you bigger than your budget.
Dig Design is a Milwaukee-based brand identity and packaging consultancy. We build brands for organizations ready to compete at a higher level.
You’ve outgrown your current brand. Or you never had one that worked.
Maybe you’re a founder trying to get onto retail shelves. A nonprofit competing for serious institutional funding. An organization that’s grown into something your original identity can’t hold anymore.
You need a brand that does real work — one that earns trust before you’re in the room, signals that you belong in the category you’re competing in, and gives you something to grow into.
That’s exactly what Dig Design is built to deliver.
Design Services
Brand identity. Packaging. Visual strategy.
These are not separate services — they’re one discipline. Your identity needs to work on a business card and a billboard. Your packaging needs to sell on a shelf surrounded by brands with ten times your budget. Your visual strategy needs to carry your brand forward as you grow.
Client: Diverse Dining Market, branding, social media campaign.
Thirty years of experience.
Zero interest in the predictable.
Before founding Dig Design, Amy Decker trained at Art Center College of Design in Los Angeles and spent nearly two decades working with Disney, Mattel, Nokia, Sony, Warner Bros., and Sega — the kind of work that teaches you to perform at scale, understand a client’s world deeply, and get it right the first time.
She came home to Milwaukee in 2005, built AIGA Wisconsin from zero to 500 members, and spent 11 years on faculty at UW–Milwaukee mentoring more than 1,500 emerging designers.
Since returning to Dig Design full-time, she has brought that same rigor to founders, startups, and nonprofits — organizations where the stakes are high and the budget has to work harder.
“I can create brands that make these companies bigger than what they are — that help them get to retail, that help them land the funders they need to grow.”
Client: Delta Boy Sea Moss, website product banner, branding, packaging
Dig Design specializes in:
Industry Expertise
Brand Strategy & Identity positioning, naming support, logo systems, brand guidelines
Packaging Design retail-ready packaging for food, beverage, and consumer goods
Visual Strategy brand audits, competitive analysis, and creative direction for organizations at an inflection point
Sectors served:Food & Beverage | CPG & Consumer Goods | Nonprofit & Mission-Driven | Healthcare & Wellness | Hospitality | Manufacturing
Client, City Commercial Real Estate, branding, print collateral
Client, Aunt Manda Ginger Drinks
The right fit matters.
Dig Design works best with:
• Food & beverage founders moving from local sales toward retail distribution
• Nonprofits and mission-driven organizations pursuing funding or expanding their reach
• Entrepreneurs and startups who need brand work done with the same rigor as a Fortune 500 engagement — without the agency overhead
• Established businesses whose brand no longer reflects who they’ve become
If you’re serious about your brand and ready to do the work, we’re the right partner.
Strategy first. Always.
Before a single mark is made, we need to understand your world — your competitors, your audience, the white space your brand can own. Discovery and strategy aren’t a preamble to the real work. They are the real work.
Ready to build something that lasts?
Every engagement starts with a conversation. Tell me about your brand — where it is, where you’re trying to take it, and what’s standing in the way.
