Services identity, branding, website design, social media, illustration, and brand strategy

Diverse Dining Market is a culinary hub in Milwaukee, WI, showcasing a rotating selection of local food vendors representing various cultural cuisines. Their mission is to support small businesses and foster community through diverse culinary experiences. Located in the Two-Fifty Building on Wisconsin Avenue in East Town, downtown Milwaukee. 

For the Identity and Branding project for Diverse Dining Market and Diverse Dining, my primary goal was to create an identity that reflects the market's mission of fostering a diverse community through food and food-based entrepreneurship. At the forefront of this project is a distinctive wordmark featuring clean typography layered over colorful, abstract shapes, symbolizing the vibrant and varied community DDM serves. The color palette, inspired by the bright and muted hues of fresh food, further reinforces this theme. Once the wordmark was established, I developed brand assets that highlight the shape-based forms and applied these colors to all imagery, seamlessly integrating vendor photos, event snapshots, and in-store visuals. The resulting brand illustrations are playful, friendly, consistent, and timeless, effectively conveying the authentic and relationship-oriented nature of Diverse Dining Market.