Services Brand Identity Redesign, Packaging Design, Product Visualization, Digital Assets, Print Collateral

Delta Boy Sea Moss A comprehensive brand refresh for Delta Boy Sea Moss that enhanced product visibility, improved shelf presence, and created a cohesive visual identity system while honoring the brand's commitment to high-quality, sustainable sea moss products.

Delta Boy Sea Moss needed a refined visual identity that would improve legibility, create stronger shelf presence, and better showcase their premium sea moss products. The existing badge logo lacked contrast and their packaging labels featured inconsistent typography that diminished brand recognition.

Building on the established brand equity, we created an expanded identity system that maintained the recognizable badge design while introducing new logo configurations and enhancing visual clarity. The redesign focused on deepening the color palette and standardizing design elements across all product lines.

The refreshed packaging reversed the previous color scheme, using deep turquoise backgrounds to create striking contrast with the natural product colors visible through clear packaging. This strategic approach resulted in a distinctly Caribbean aesthetic that communicates freshness and premium quality.

The new digital and print assets extended the brand system across multiple touchpoints, ensuring consistent brand presentation while effectively highlighting Delta Boy's product offerings through simplified messaging and bold visual elements.