Professional Practice Personal Branding

overview

As design students, understanding the process of branding a company, product, or service is essential in the market. It’s not just corporations that need branding. Individuals need to stand out from the crowd as well. Establishing a personal brand is about being clear about what you have to offer potential employers, using concise messaging, then positioning your­self in relationship to the needs of your prospects.

In this course students develop a personal mission statement, tagline, and identity system (letterhead, envelope and business cards). From there they move on to create a resume, LinkedIn profile, slide deck interview portfolio and online portfolio site. The final for this course is 3-4 one-on-one mock interviews with creative professionals.

OBJECTIVES

• Prepare students for a successful transition from school to professional life

• Develop a meaningful personal brand

• Learn how to use effective marketing tools to communicate the brand

• Learn the importance of networking

• Develop a design portfolio that is ready for the job market

• Design a resume for both print and e-mail

• Interview etiquette skills development

• Advance writing and self-promotional abilities (bio, design brief, and more)